How to See Google’s Local Search Results Based on a City?

Today we’ll try to find out how to see local search results for a specific city. One of our subscribers asks: "Could you please explain how you do competitor analysis based on requests that don't include a city but that are only encountered in specific cities like, for instance, New York or Los Angeles  

Basically, there are two ways of doing it: 

1. You can look for different analyzers and keyword research services that contain cities. Ahrefs, for example, doesn't have that particular feature. You can choose the US as a whole, but if you start typing in "New York", it will give you results such as "Papua New Guinea" and "New Zealand" . It's the same with SEMrush. You can't look up cities. 

This means that you'll probably have to do it manually. 

2. Entering search queries and doing it manually. Google Chrome 

detects a city automatically, but if you need to look up a specific one, you can install the GeoClever plugin. 

Here’s what you should do for it to work: open the extension and choose your preferred language and whether you have a mobile platform, while Region Parameters should be set to gl. Leave everything else as is. 

Next you should press the dedicated GeoClever plugin button that should appear after updating your results page. 

Then you can select a city that you need. For instance, New York

The search results already differ from what was before: we can see NY services, ads for American cities and so on. Now you can analyze and work with these results.

This is by far the most convenient way of doing this.

There's another option, however: do the same thing through URL parameter change, 

Which you can do for New York just for yourself. But you won't need any of this while GeoClever remains functional. It basically does the same thing, which is changing the respective data. You can, of course, figure out hl and gl for your own country and get a uule for the right city. It takes a bit of work, but it can be done. Or simply use GeoClever. It has only one downside: from time to time, it puts ads from the right side into the search results. But, considering all the other advantages, it shouldn't be that bothersome.