Should You Promote Low-Frequency Requests?

This article discusses the necessity of promoting low-frequency requests like those less than 50-100. One of our subscribers asks: "Does it make sense to promote requests with a frequency less than 50-100? And when is it advisable?"

Should you consider requests with a frequency below 50-100? 

To begin with, I must say that in many niches semantic cores aren't too big, just like there aren’t so many high-frequency requests, like 10,000 or 30,000. There are many areas in which even frequent requests within a certain niche have a frequency of 1000, 1500, and 3000. And there, the frequency of 50-100 is considered to be quite average or even good.

And in niches like these, such keywords should be taken simply because their volume is sufficient. 

What to do with them

It makes sense to use low-frequency queries, because their integration helps promote more frequent ones. This happens for several reasons, like the inclusion of phrases. Less frequent requests, as a rule, contain more words, you promote them, make use of them on the page and in the anchor list (in the text of the links) - as a result, these queries fall into your query index. All this helps you promote both them and more frequent requests that include fewer words. Just because these low-frequency ones are starting to be promoted. 

In our promotion strategy, when we work with clients or on our own projects, we use low-frequency requests very massively. And in many niches we even take those with a frequency of 3, 5, 10 and so on. This is done simply because they convert well by themselves and enter the tops faster and easier, giving the first payback to SEO promotion at a time when high-frequency ones have not yet managed to appear in top positions. But they also help promote medium and high-frequency queries. 

This way the strategy becomes more stable and profitable for all the parties involved. Therefore, in most cases, it is better to consider low frequency requests.